The authorities and people of Ngu Hanh Son district, Da Nang city held a ceremony on March 25 to receive the Ministry of Culture, Sports and Tourism (MoCST)’s certificate recognising the traditional Quan The Am Festival (Avalokitesvara Bodhisattva) as a national intangible cultural heritage.
The festival is held annually on the 17th, 18th and 19th days of the second lunar month to worship Avalokitesvara Bodhisattva and pray for peace and prosperity for the people.
The event includes religious ceremonies and festive activities, such as a procession, a peace praying ceremony, tea ceremony, lantern release ritual, boat race, folklore singing performances, and folk games.
Speaking at the event, Chairman of the city People’s Committee Lê Trung Chinh stressed that the MoCST’s acknowledgement of the festival is not only a source of pride for the Da Nang’s authorities and people but also a motivation for local tourism development.
He asked the Ngu Hanh Son district’s authorities to pay special attention to preserving and promoting the value of the festival in order to make it a distinct spiritual tourist destination for visitors to the locality.